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Case Study

Discover How Yosha Law INCREASED CASE NUMBERS FROM
12 PER YEAR TO 25 PER MONTH

(2,400% Increase) with Savvy Copy

Yosha Law doubled their average yearly cases in a single month with help
from our direct response copywriting approach. Learn how we helped them
establish authority, generate more leads and sign (a lot!) more cases.

  • 25X

    Increase in Average
    Monthly Clients

  • 2,400%

    Increase in
    Monthly Cases

  • COUNTLESS

    More Lives Impacted

“Savvy Copy is who you call to perfect your brand or business’s message
and if you want results from your marketing. They are the best in the industry.”

BRANDON YOSHA

Yosha Law, Indiana

The Overview
ABOUT YOSHA LAW

Yosha Law has been serving Indiana and helping the little guy fight against major corporations for six decades (and counting) with hundreds of millions of dollars in settlements and verdicts secured.

Despite their track record of success and strong brand name, Yosha Law faced stiff competition from an estimated 50,000+ other personal injury law firms in the United States. Plus, they had to compete with sleazy billboard and bus stop ads that gave those in the industry a bad name.

With an average of 1 new case per month and an underperforming website, Brandon came to us for help. He was in desperate need of a conversion-focused website that could nurture his audience, do the heavy lifting and sell for him 24/7.

So how did we go?

Yosha Law went from 12 cases a year to 25 signed cases in a single month after we transformed their website with our direct-response copy approach.

More than just updating Brandon’s website with fresh words, we took a strategic look at his funnel and created a custom solution for him.

By finding a balance between conversion-focused copy and SEO we helped increase organic traffic and conversions for a winning one-two punch.

With a new strategy in place, Brandon has more than 10x his business and is now enjoying a conversion-focused website that attracts more quality leads and clients 24/7.

Read on for an inside look at exactly how we drove these results for Yosha Law – and how you can apply the same strategies to grow your business.

The Challenge
A WEBSITE WITHOUT STRATEGY

Without a clear strategy, Brandon’s website was like a static business
card that struggled to consistently secure new leads and cases.

THE RED FLAGS INCLUDE:
  • There was no clear marketing strategy and funnels in place
    to generate leads 24/7.
  • The firm’s message was mostly focused on themselves and not
    their ideal client.
  • The website was written in “legal speak” and weighed
    down by buzzwords and jargon.
  • There was no emotional connection with what their potential clients
    were going through.
  • Yosha Law’s unique six decade history and values weren’t coming
    across clearly.
  • His SEO-focused site lacked a conversion strategy, so no matter how
    much traffic he got, those leads would struggle to become paying clients.

Yosha Law is an advocate for the little guy. They’re incredibly well known for taking cases to court and fighting for full compensation. They truly have a reputation for being one of the best legal firms. But this reputation only existed OFFLINE.

When you looked at their online presence, it told a completely different story. Simply put, his website didn’t do their incredible law firm justice.

“I was introduced to Savvy Copy by Greg Merrilees (our web designer) and Stephan Spencer (our SEO partner) to discuss some of our law firm’s website copy. Based on the praise from two GURUS in their respective fields, my expectations were high from the outset”,

says Brandon.

FIRST THINGS FIRST…
Getting Strategic

Before we even looked at updating his website’s copy, we knew we needed to zoom out and look at the strategy behind what he was trying to achieve. His current approach was sabotaging conversions, and copy was only one part of the equation.

Our team at Savvy Copy aren’t ‘just copywriters’ – we’re online marketing experts. We bring over a decade of digital marketing experience into every project we do.

Through collaboration with Brandon’s design and SEO teams (who we also happen to know well, and work with often), we mapped out a brand new custom solution for Yosha Law.

TOGETHER, WE…

  • Identified what pages were missing from his overall marketing funnel so cold, warm and hot leads would stop slipping through the cracks.
  • Mapped out a clear call-to-action for website visitors that gave them value and Brandon more leads.
  • Designed a balanced approach that combined conversion-focused copy and SEO to increase traffic and conversions for a one-two punch.
  • Planned out and scripted the perfect videos to complement the copy and add a human-face to the brand.
  • Created an effective client-nurture strategy that connected deeply with Brandon’s ideal clients, built trust, and empowered them to take the next step.
  • Determined what lead magnets would create instant-trust, add value, and help him collect new leads easily.
  • Strategized a unique series of about pages and bios to foster the client’s journey of understanding the business, in a different way than others do.

…and the list goes on (but we’ll spare you all the nitty gritty details
behind the strategy we created).

Now, instead of relying on luck, and hoping people would come to the website, book a call, and become a client…

We’d created a bullet-proof funnel that attracted leads 24/7, provided them with value through a free case evaluation, and turned them into trusting clients.

With this custom funnel strategy in place, we were ready to kick off the next steps in the process: crafting the winning copy behind the 2400% increase in monthly cases Brandon soon saw…

THE BEST THINGS IN LIFE (INCLUDING THIS COPYWRITING STRATEGY SESSION) ARE Free
  • Looking to transform your website and sales pages with compelling, conversion-focused copy? Book a strategy call with a Savvy Copy expert today.
  • Together we’ll identify what’s working (and what’s not) so your website and marketing can start doing the heavy lifting to generate leads and sales.

BOOK A FREE STRATEGY SESSION

*Only takes 45 minutes of your time (#NoHardSell)