Discover how to make small copywriting changes that can alter the course of your marketing and avoid common copywriting mistakes that are holding back the growth of your business.

Unlock the Power of Copywriting with Jaimee Maree on Popular Podcast, Marketing Speak

What does the plotline of your favorite movie have to do with your website copy? Turns out, more than you think.

Recently, our very own Jaimee Maree sat down with the brilliant Stephan Spencer and was interviewed on his epic podcast – Marketing Speak. It was an honour to have a member of our Savvy team interviewed alongside previous guests like Tim Ferris, Seth Godin, Jay Abraham, Dan Kennedy, Robert Cialdini and so many other leaders in their field.

Unlock the Power of Copywriting with Jaimee Maree on Popular Podcast, Marketing Speak

It was an insightful and inspiring conversation that we believe will provide immense value to anyone looking to enhance their marketing. Jaimee’s valuable insights are the result of over a decade of experience in the field, and she holds nothing back in this conversation.

If you missed the episode, don’t worry! We’ve got you covered with all the details and resources you need on this page.

In this episode, you’ll learn how you can use the same storytelling principles behind the best movie scripts in the world to create compelling, high-converting copy for your website and marketing campaigns. You’ll discover how we help industry experts and passionate entrepreneurs to build authority, attract their ideal clients, and generate more leads and sales – all through the power of words. And with a client roster that includes big names like Sylvester Stallone, Gary Goldstein, Roger Love, Bill Zanker and hundreds of other small business owners, we’ve been able to hone our skills and become true masters of our craft 🌟

During this episode, Jaimee lifts the veil on what really elevates sales copy from simple words on a web page, to a high-performing, high ROI investment for your business. In a space that can so often be deemed sleazy and salesy, you’ll discover how we are redefining the way copy is written and proving that marketing can be authentic, ethical, and highly-persuasive all at the same time.

We cover the rise of AI, the importance of finding your audience’s villain and the very real risks of not getting your messaging right – and turns out, the stakes could be much higher than you realise.

The insights shared are eye-opening and essential for any business owner or marketer.

Don’t miss this episode. You can listen to this podcast on any of the following streaming channels, over at Stephan Spencer’s website or on YouTube below…

In This Episode:

[01:33] – Stephan introduces Jaimee Maree to the show and she shares her origin story, business journey and the rollercoaster it has been.
[08:33] – Jaimee discusses the importance of collaborating with design agencies to create high-converting copy.
[12:16] – Jaimee and Stephan explore StoryBrand Framework for Copywriting.
[19:32] – What are the benefits of StoryBrand and SPIN Selling for businesses?
[29:16] – Jaimee discusses the implications of poor copywriting.
[32:53] – Stephan and Jaimee discuss the impact and the principles of influence in copywriting and how you can use them for good and not evil.
[45:53] – What are the different types of copywriting? How do AI copywriting tools impact copywriters?
[49:56] – Stephan and Jaimee talk about some of the best known copywriters. Then, Jaimee talks about her copywriting inspiration.
[51:28] – Jaimee discusses different strategies for crafting copy that converts and the benefits of having conversion focused sales copywriting.