… And leave you with new, ideal clients on-demand so you can impact the lives of others, build a business you’re proud of and make money doing what you love!
You’re a business owner, so you want more sales, right?
Whether you sell products online, run digital courses, or offer an awesome service, no one is turning down a little more money in the bank. But that’s not the sole reason you started your business, is it?
Odds are you’re truly passionate about what you do. You probably want to make a real difference in the lives of your customers. And we’re confident saying you want to be proud of the business you’ve built whether you’re at the start of your journey or further down the path of entrepreneurship.
Beyond sales, leads and business growth, website copywriting has the potential to showcase the value you offer without being sleazy or salesy so you can make money helping people who need you the most. Just as importantly, the right copy can make your business stand out and give you the freedom to do the work you want, with the clients you want.
If you care about building a better business, here are 5 ways that website copywriting services can transform your business beyond sales.
Grab a refresher before you go on:‘What is Website Copywriting?’
#1 – Position yourself as a trusted and credible authority so you can make a difference in more lives
Are you ready for marketing’s dirty little secret?
People don’t always buy the best products and services. They do buy from the businesses they view as trusted, credible and authoritative. In short, relationships come before revenue.
Think of it this way… does Apple objectively make the best smartphones?
We don’t know the answer and neither do Apple’s customers. Anyone with an iPhone in their pocket sees Apple as a brand they can trust because Apple has positioned themselves as an authority in the smartphone market. Their customers typically don’t care about phone specs as much as they feel safe buying a product from a brand they know and trust to add value to their lives.
You don’t need to be Apple to create this same trust between your business and your customers. Website copywriting services help you position yourself as an authority who people seek out.
Here are a few tried and tested ways to build trust through your copy:
- Awards… What have you won and when did you win it?
- Credentials… What qualifications make you stand out?
- Experience… How long have you been doing what you’re doing?
- Testimonials… What do your customers have to say about you?
- Customers… How many customers have you helped?
- Company Size… How many staff, offices or countries are involved?
- Case Studies… What tangible success can you demonstrate?
- Financial Success… How much money have you earned or saved?
- Sales… How many sales have you generated?
Instead of competing on price (which is a race to the bottom you don’t want to win), the above examples of website copywriting can turn you into a credible business that people choose because of the way you make them feel.
This has an effect on your bottom line. But more than that, positioning yourself as a trusted authority means you can have an impact on a greater number of people and make a difference in more lives.
#2 – Attract a regular flow of customers who choose you for your value, not your prices
Let’s be honest, there are probably other businesses who offer similar products and services to you. Of course, no one can *actually* do things the way you do, but on paper, a customer might see you and your competition as similar.
So, how do they choose between you?
For plenty of customers, the default trigger will be price.
With website copywriting, you can unlock a competitive edge that goes beyond price. By demonstrating your value, you become “the prize” and can stop chasing customers with discounts or promos that hurt your bottom line. Instead, you’ll get paid for the value you bring.
This is all made possible by getting in your customer’s head. When you clearly understand a prospect’s #1 problem, and can describe it in a way that taps into their wants and needs, you can stop selling your services based on price alone.
For example, let’s say you sell skincare products online.
The average Australian woman spends $3,600 on beauty skincare products every year. Chances are, your audience is keen to find low-cost alternatives. If you compete on price alone, you’ll always be faced with a business willing to charge less than you. That’s not great for business in the long run.
Now, imagine your website doesn’t focus on price.
Instead, your copy speaks about the frustration that women feel using skincare products that don’t work. You describe the gut punch that comes with heading out on a date with blemishes that shatter confidence. And you focus on the frustration of being promised skin-clearing results and paying for a dud product.
If your website copywriting can agitate those feelings and position yourself as the solution, your audience won’t care about price. They’ll pay for the confidence your products bring. The relief that your products bring. The joy your products bring.
You don’t need to be the cheapest service in the market. Website copywriting helps you sell yourself on value, not price. That’s how you charge what you’re worth, not what you think people will pay.
#3 – Clarify your message to target the right audience and stop wasting time on the wrong people
Have you ever sat in front of your laptop, head in hands, struggling to convey what your business can do for customers?
Chances are you’ve experienced this frustration at some point.
When the words bounce around your mind like an out of control pinball it can feel impossible to capture what your business truly represents. This leaves your marketing messages mixed and makes it hard for people to see your true value.
As the expression goes, “people aren’t interested in you, they’re interested in themselves”.
When your copywriting can clearly highlight your audience’s problems and position you as a clear solution, you’ll start appealing to ‘ready to buy’ customers willing to open their wallets and throw money at you. Remember, trying to sell to everyone is the fastest way to sell to no one. You’ll be able to speak to your specific demographic and use your time in the most effective way when you can:
- Learn and speak your target audience’s language
- Understand their needs
- Clearly state the benefits of your product or service
By clarifying your message, you can confidently communicate how you contribute to your target market’s lives and invest your time and energy helping the right people, not wading through low-quality or irrelevant prospects.
#4 – Own your own ‘Genius Zone’ to do great work year after year
Your Genius Zone is where you do your best work and everything effortlessly flows.
When you operate in this state you’ll enjoy happier clients, a better work/life balance, and a more profitable business. Win-win-win. Although everyone’s Genius Zone is different, the common denominator is the same – it’s where your passion and your natural talent collide.
What does this have to do with website copywriting?
When the words on your website or landing page fail to express who you are and what value you bring, you’ll find yourself struggling to reach your target audience. In turn, you’ll struggle to do consistent work that you love. Instead of having the freedom to unleash your Genius Zone on customers who are desperate for your services, you’ll be stuck dealing with time wasters and low-quality leads.
Nailing your web copy is how you showcase what makes you unique and attract clients desperate for your services. Finding your Genius Zone is like having an unfair advantage over the competition because clients will come running to you because of the service you provide.
More than a way to drive revenue, working inside your Genius Zone means you wake up excited to go to work every day because you’re not just making a difference, you’re loving the difference you’re making.
#5 – Have the freedom to pick and choose who you work with without stress
If you’re like most business owners, you have a clear idea of your ideal customer – and a clear idea of those customers who aren’t right for you.
But when business is slow, it’s tough to keep turning away potential work. Maybe you start trying to rationalise working with prospects who you’d normally turn away. Maybe the appeal of having extra money in your bank account is too tough to pass up.
Whatever the reason, you can quickly find yourself working with clients who don’t fit your buyer persona. This can drain you of your energy dealing with people who are never happy. Or, you can be left chasing invoices from customers who quickly become invisible when the job is done.
When your website or sales materials don’t convey your value, you’ll struggle to land the high-value customers you want. And when this happens, you can quickly find yourself saying “yes” to clients who’d normally be told “no”.
The right website copywriting gives you the freedom to be selective about who you work with. By turning your website or landing page into a salesperson working 24/7 you’ll always have leads. And by speaking directly to your target audience you’ll always have relevant leads.
This helps you pick and choose who you work with without having to accept jobs just to pay the bills. With the right web copy, you’re in control of your client list and can enjoy the freedom that choice brings.
Are you making the impact you dreamed of?
You’re passionate about what you do and pour your time and energy (not to mention your money) into growing your business. That’s why it can be a serious frustration when you’re not working with your ideal clients or conveying the message you set out to.
No matter what products or services you sell, building a business you’re proud of and that impacts other people’s lives isn’t something you can do by tweaking your prices or introducing new service offerings.
Your website copywriting is the vehicle to make a difference in your client’s lives, you just have to know how to drive it in the right direction. More than sales, leads and business growth, with the right copy, you can:
- Position yourself as a trusted and credible authority… so you can make a difference in more lives
- Attract a regular flow of customers based on the value you offer… so you’re not forced to discount your prices
- Clarify your message to target the right people… so you’re not wasting time and energy on the wrong leads
- Own your ‘Genius Zone’ and do the work you love… so you remain motivated and inspired year after year
- Have the freedom to pick and choose who you work with… so you’re in control of your business and your life
Best of all, you don’t need to be an expert copywriting to enjoy these advantages. At Savvy Copy, our team of conversion-focused copywriters can help you unlock the value of your business through the words on a page.
So if you’re ready to save time and trust your brand’s copy to a team of direct response superstars with a track record of success, book a call below to chat with a Savvy Copy expert.